BY EVGENY MOROZOV of The New Republic
In yet another sign that the new age lingo of the 1960s is still very much with us, “mindfulness” has become the new “sustainability”: No one quite knows what it is, but everyone seems to be for it. It recently made the cover of Time magazine, while a long list of celebrities—Arianna Huffington, Deepak Chopra, Paolo Coelho—are all tirelessly preaching the virtues of curbing technology-induced stress and regulating the oppressiveness of constant connectivity, often at conferences with titles like “Wisdom 2.0.”
The embrace of the mindfulness agenda by the technology crowd is especially peculiar. Consider Huffington, whose eponymous publication has even launched a stress-tracking app with the poetic name of “GPS for the Soul”—a new app to fight the distraction caused by the old apps—and turned the business of mindfulness into a dedicated beat. Or take Google’s chairman, Eric Schmidt, who has warned that we need to define times when we are “on” and “off” and announced his commitment to make his meals gadget-free. There are also apps and firms that, at a fee, will help you enforce your own “digital sabbath,” undertake a “digital detox,” or join like-minded refuseniks in a dedicated camp that bars all devices. Never before has connectivity offered us so many ways to disconnect.
In essence, we are being urged to unplug—for an hour, a day, a week—so that we can resume our usual activities with even more vigor upon returning to the land of distraction. Here the quest for mindfulness plays the same role as Buddhism. In our maddeningly complex world, where everything is in flux and defies comprehension, the only reasonable attitude is to renounce any efforts at control and adopt a Zen-like attitude of non-domination. Accept the world as it is—and simply try to find a few moments of peace in it. The reactionary tendency of such an outlook is easy to grasp. As the Slovenian philosopher Slavoj Žižek once quipped, “If Max Weber were alive today, he would definitely write a second, supplementary, volume to his Protestant Ethic, entitled The Taoist Ethic and the Spirit of Global Capitalism.” And what a wonderful Kindle Single that would make!
CEOs embrace mindfulness for the same reason that they embrace all the other forms of the “new spirit of capitalism,” be it yoga in the workplace or flip-flops in the boardroom: Down with alienation, long live transgression and emancipation! No wonder Huffington hopes that the pursuit of mindfulness can finally reconcile spirituality and capitalism. “There is a growing body of scientific evidence that shows that these two worlds are, in fact, very much aligned—or at least that they can, and should, be,” she wrote in a recent column. “So yes, I do want to talk about maximizing profits and beating expectations—by emphasizing the notion that what’s good for us as individuals is also good for corporate America’s bottom line.”
But couldn’t the “disconnectionists”—asone critic has recently dubbed this emerging social movement—pursue an agenda a tad more radical than “digital detoxification”? For one, the language of “detox” implies our incessant craving for permanent connectivity is a medical condition—as if the fault entirely resided with consumers. And that reflects a broader flaw in their thinking: The disconnectionists don’t seem to have a robust political plan for addressing their concerns; it’s all about small-scale individual action. “Individuals unplugging is not actually an answer to the biggest technological problems of our time just as any individual’s local, organic dietary habits don’t solve global agriculture’s issues,” complained the technology critic Alexis Madrigal in The Atlantic.
Note that it’s the act of disconnection—the unplugging—that becomes the target of criticism, as if there are no good reasons to be suspicious of the always-on mode championed by Silicon Valley, what is called “real-time.” Madrigal, for example, draws an intriguing parallel between our attitudes to processed foods (once celebrated for their contribution to social mobility but now widely condemned, at least by the upper classes) and processed communications (by which, he means all digital interactions). Like processed foods, social media and text messages are increasingly perceived as inferior, giving rise to an odd form of technophobic—but extremely artisanal—living. As Madrigal sardonically observes, “[T]he solution is to make local friends, hang out organically, and only communicate through means your Grandma would recognize. It’s so conservative it’s radical!”
There’s some truth to this, but in their efforts to reveal the upper-class biases of the “digital detox” crowd—by arguing, for example, that the act of unplugging falls somewhere between wearing vintage clothes and consuming artisanal cheese—critics like Madrigal risk absolving the very exploitative strategies of Twitter and Facebook.
So far, our debate about distraction has hinged on the assumption that the feelings of anxiety and personal insecurity that we experience when interacting with social media are the natural price we pay for living in what some technology pundits call “the attention economy.”
But what if this economy is not as autonomous and self-regulating as we are lead to believe? Twitter, for instance, nudges us to check how many people have interacted with our tweets. That nagging temptation to trace the destiny of our every tweet, in perpetuity and with the most comprehensive analytics, is anything but self-evident. The business agenda is obvious: The more data we can surrender—by endlessly clicking around—the more appealing Twitter looks to advertisers. But what is in Twitter’s business interest is not necessarily in our communicative interest.
We must subject social media to the kind of scrutiny that has been applied to the design of gambling machines in Las Vegas casinos. As Natasha Dow Schüll shows in her excellent book Addiction By Design: Machine Gambling in Las Vegas, while casino operators want us to think that addiction is the result of our moral failings or some biological imbalance, they themselves are to blame for designing gambling machines in a way that feeds addiction. With social media—much like with gambling machines or fast food—our addiction is manufactured, not natural.
In other words, why we disconnect matters: We can continue in today’s mode of treating disconnection as a way to recharge and regain productivity, or we can view it as a way to sabotage the addiction tactics of the acceleration-distraction complex that is Silicon Valley. The former approach is reactionary but the latter can lead to emancipation, especially if such acts of refusal give rise to genuine social movements that will make problems of time and attention part of their political agendas—and not just the subject of hand-wringing by the Davos-based spirituality brigades. Hopefully, these movements will then articulate alternative practices, institutions, and designs. If it takes an act of unplugging to figure out how to do it, let’s disconnect indeed. But let us not do it for the sake of reconnecting on the very same terms as before. We must be mindful of all this mindfulness.
Evgeny Morozov is a senior editor at The New Republic.